The American Film Market

 

It’s that time of the year! The American Film Market (AFM) kicks off in less than a month. AFM is one of the biggest markets in the world. It attracts buyers, sellers and film makers from across the globe. I will be travelling to South Africa soon to prepare a group of filmmakers for AFM and for a trip to Los Angeles. Then I will attend the market with them from November 5^th to November 12^th. Stop by our office at the Loews – Room 316. AFM has released a great guide to “working” the market. If you have a movie to sell and plan on attending AFM, here are three basic items to keep in mind. 

(     1) Start early. 6 weeks before AFM is pushing it! Register early so that AFM can give you access to the database. That database is a treasure trove of contact information for sales agents and distributors. Once you have access to the database, that’s when the real work begins. Sift through the list and find the companies that are most compatible with your project(s), send emails to them requesting meetings during AFM. Keep in mind that those meetings will likely be scheduled for the second half of the market.

(  2) Remain open. Once at the market, show up on time for your meetings, keep an open mind and a positive attitude.  You never know who you’ll meet in an elevator or at one of those fancy parties at nearby hotels. Make sure to attend happy hour in the Loews atrium. Bring business cards and give them out!

(  3) After the market. Follow up. Send a quick email thanking companies you met with or people you connected with during the market.

    

     Check out AFM's advice here --->HOW TO WORK THE AFM

     See you at AFM!